I can't see how manipulating or boon-doggling people into buying a really terrible "product" (whether it's quackery or bigotry or just one's own name) is admirable behavior; rather, I think it's something to despise. There are a lot of gullible people out there to market shit to, so it's not even that difficult to do... if you're willing to sell your soul.
Mike Cernovich: Appealing to the "aggrieved young white male gamer market" -- very good market!